Fendi

Story

Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi as a fur and leather goods shop. Initially a family-run business, Fendi gained recognition for its high-quality fur creations. In the 1960s, Karl Lagerfeld joined the brand as creative director, marking the beginning of a transformative era for Fendi.

Aesthetic and Vision

Fendi is characterized by its commitment to craftsmanship, innovation, and a blend of tradition with modernity. The brand's vision revolves around creating luxurious and distinctive pieces that showcase the expertise of Italian craftsmanship.