Fear Of God
Story
Jerry Lorenzo, the founder and creative director of Fear of God, has a background deeply rooted in both fashion and music. Before launching his own brand, Lorenzo worked in the music and sports industries, notably as a creative consultant for Kanye West. Fear of God emerged as a reflection of Lorenzo's personal style and a desire to create modern, sophisticated streetwear.
Aesthetic and Vision
Fear of God is known for its distinct aesthetic that fuses streetwear with high-end fashion elements. The brand's vision revolves around crafting elevated and luxurious casual wear, often characterized by oversized silhouettes, neutral color palettes, and attention to fabric quality. Fear of God aims to bridge the gap between streetwear and high fashion, offering a refined take on urban-inspired style.
Impact on Fashion
Fear of God has played a role in shaping the modern landscape of streetwear and has influenced the industry's move toward elevated and refined casual wear. Jerry Lorenzo's design philosophy has resonated with a broad audience, contributing to the brand's impact on fashion trends.
