Nike, Inc. was founded on January 25, 1964, by Bill Bowerman and Phil Knight under the name "Blue Ribbon Sports" (BRS). Initially operating as a distributor for the Japanese shoemaker Onitsuka Tiger (now ASICS), Bowerman and Knight began selling athletic shoes from the back of Knight's car at track meets. In 1971, the company officially became Nike, named after the Greek winged goddess of victory.
Aesthetic and Vision
Nike's vision is to "bring inspiration and innovation to every athlete* in the world." The asterisk in the quote represents Nike's belief that "if you have a body, you are an athlete." The brand aims to serve all individuals, from professional athletes to everyday people, encouraging them to push their limits and strive for excellence.
The Nike Swoosh logo, designed by graphic design student Carolyn Davidson in 1971, is one of the most recognizable logos in the world. Its simplicity and dynamic shape have become synonymous with the brand's identity and are reflective of movement and speed.