Charaf Tajer, a French-Moroccan designer with a background in both fashion and film, launched Casablanca in 2018. The brand's name is a nod to the iconic 1942 film "Casablanca," and it reflects the romantic and exotic sensibility that Tajer seeks to infuse into his designs.
Aesthetic and Vision
Casablanca is characterized by its bold and playful aesthetic, drawing inspiration from the world of tennis and the leisurely elegance associated with the sport. The brand often incorporates vibrant prints featuring tennis rackets, courts, and other sports-related motifs. The use of luxurious materials and attention to detail elevates the sportswear-inspired pieces to a high-fashion level.
While the brand draws inspiration from the tennis culture of the French Riviera, Casablanca's vision is not confined to a specific geographic location.