Virgil Abloh, a multi-talented artist, DJ, and designer, launched Off-White as a platform to express his vision of modern fashion. Abloh, who had a background in engineering and architecture, brought a unique perspective to the fashion world. The brand's name, "Off-White," signifies a fusion of high-end and street fashion, blurring the lines between the two.

 Aesthetic and Vision

Off-White is renowned for its distinct aesthetic that merges streetwear elements with high fashion. The brand is characterized by bold graphics, industrial motifs, and signature design elements such as quotation marks, zip ties, and diagonal stripes. The use of these unconventional elements became synonymous with Off-White's identity.