Acne studios

Story

Acne Studios was founded in Stockholm, Sweden, in 1996 by Jonny Johansson. Initially, the brand started as a creative consultancy and later expanded into fashion, with its first collection launched in 1997. The name "Acne" is an acronym for "Ambition to Create Novel Expressions," reflecting the brand's artistic and innovative approach.

Aesthetic and Vision

Acne Studios is recognized for its modern and minimalist aesthetic that emphasizes clean lines, simplicity, and a focus on quality materials. The brand's vision is rooted in blending contemporary design with a sense of Scandinavian coolness. Acne Studios aims to offer a wardrobe that reflects a relaxed, yet sophisticated, lifestyle.